# Canadian dental practice discoverability report — Xona by Xonark > We analyzed 19,374 Canadian dental practices: 75% have no online booking link and only 7% offer real-time self-scheduling. Source: https://xonark.com/canadian-dental-leakage-report/ Original data · June 2026 # Most Canadian dental practices are hard to book before a patient ever calls. We analyzed 19,374 Google-listed Canadian dental practices. Three in four have no online booking link on their Google listing, and only 7% offer real-time self-scheduling. Schedule leakage starts at discoverability: if a ready-to-book patient cannot book — or even reach the office — without a phone call, that demand leaks the moment the front desk is busy or closed. [Start free leakage scan](/free-dental-leakage-scan) [Get your practice snapshot](/dental-practice-health-snapshot) The findings ## Three discoverability gaps, measured. Every figure below travels with its method and denominator. These are aggregates; no practice is named. 75.0% have no online booking link on their Google listing 14,534 of 19,374 Share of Google-listed Canadian dental practices with no booking link on the Google Business Profile. Measured by a place-page recount that opens each listing and records the Book button — the search-card view alone undercounts because it only shows a booking link when it is the listing’s primary action. This is bookability from the Google listing itself, not whether a practice offers booking somewhere on its own website. 31.2% have no website at all on their Google listing 6,053 of 19,374 Share of Google-listed Canadian dental practices with no real website link on the Google listing (booking-platform shells are not counted as a website). 15.4% of practices with a working website expose no online way in — patients must phone 1,792 of 11,641 fetched sites Among dental practices whose website we successfully fetched, the share with no online capture path detected — no contact form AND no online booking / appointment-request link (including JS-rendered Wix/Squarespace forms and French rendez-vous links), leaving a phone call as the only option. Of the practices that do have a booking link — what kind? We opened each Google profile and recorded the type of booking offered. Even where a link exists, most are not instant: only 7% let a patient pick a slot and book in real time. That means 93% of Canadian dental practices have no real-time online booking from their Google listing. 7.0% Real-time self-scheduling A live scheduler — pick a slot and book instantly. 16.0% Appointment request only A form or callback request — not an instant booking. 75.0% No online booking link No booking action on the Google profile at all. By province ## The gap is national. Province is derived from the postal Forward Sortation Area on each listing, covering 19,304 of the 19,374 practices (≈99.6%) — the full picture, not a slice. Provinces under 100 practices are omitted. Province Practices No Google booking link No website [Ontario](/canadian-dental-leakage-report/ontario) 8,338 74.1% 27.6% [Quebec](/canadian-dental-leakage-report/quebec) 3,617 85.1% 34.8% [British Columbia](/canadian-dental-leakage-report/british-columbia) 3,010 71.3% 31.0% [Alberta](/canadian-dental-leakage-report/alberta) 2,132 59.1% 40.2% [Nova Scotia](/canadian-dental-leakage-report/nova-scotia) 549 82.7% 30.2% [Manitoba](/canadian-dental-leakage-report/manitoba) 480 75.4% 24.0% [New Brunswick](/canadian-dental-leakage-report/new-brunswick) 472 88.3% 34.1% [Saskatchewan](/canadian-dental-leakage-report/saskatchewan) 369 77.2% 25.7% [Newfoundland & Labrador](/canadian-dental-leakage-report/newfoundland-labrador) 182 89.6% 40.1% [Prince Edward Island](/canadian-dental-leakage-report/prince-edward-island) 110 81.8% 40.9% Method ## How we measured this. Source: gmapsweep Canadian dental-practice cache (Google Maps listings + website enrichment), as of June 2026. The universe is Google-listed Canadian businesses categorized as patient-facing dental practices; dental labs, supply stores, hygienist clinics, schools, and uncategorized listings are excluded. Province is derived from the postal Forward Sortation Area (≈99.6% coverage). The booking figure comes from a place-page recount: we open each Google Business Profile and record the Book button and what kind of booking it offers (real-time scheduler vs. appointment-request form), refreshed June 18, 2026. The website figure comes from the Google listing. The capture-path figure comes from fetching each practice’s website and checking for a contact form or an online booking / appointment-request link — including JS-rendered Wix and Squarespace forms and French rendez-vous links. We report only what the data contains: we do not estimate after-hours phone handling or CDCP messaging here, because those are not in this dataset. These are discoverability signals, not a quality judgment of any practice, and not a per-practice dollar figure. To see what schedule leakage looks like for one specific practice, run the [free practice snapshot](/dental-practice-health-snapshot). FAQ ## Questions about the data. What does "online booking link" mean here? It is a booking link surfaced on the practice’s Google Business Profile — the one-tap "Book online" action patients see in Google Search and Maps. A practice may still offer booking on its own website; this number is specifically about bookability directly from the Google listing. How were practices selected? We analyzed 19,374 Google-listed Canadian businesses categorized as patient-facing dental practices (dentist, orthodontist, endodontist, periodontist, oral & maxillofacial surgeon, prosthodontist). Dental labs, supply stores, hygienist clinics, schools, and uncategorized listings were excluded. Is this billing revenue leakage? No. This is schedule leakage — bookable patient demand lost before an appointment exists, because the practice is hard to reach or book. Billing leakage (claim denials, coding, uncollected balances) happens after treatment and is a separate problem. [Start free leakage scan](/free-dental-leakage-scan) [See workflow demos](/workflow-demos)