Xona Research · 2026
4 in 5 Canadian dentists are rated 4.5★.
2 in 3 of them can’t be booked online.
We opened 19,374 Google-listed Canadian dental practices and scored how easily a patient can actually find & book them — from public signals only. The reviews are in. The front door is not.
have no online booking link on Google
14,534 of 19,374 practices
offer real-time self-scheduling — 93% don’t
1,349 of 19,217 recounted
of 4.5★+ practices still have no online booking
9,032 of 13,481 top-rated
have no real website on their Google listing
5,608 of 19,374
of the sites that exist expose no online way in at all
1,792 of 11,641 fetched
of rated practices are 4.5★ or higher
13,481 of 16,797 rated — reputation is not the problem
The findability funnel
Every step down is a patient who searched, found a listing, and hit a wall before they could book.
Reputation ≠ bookability
Canadian dentists have won the reviews game. The ratings pile up at the top — yet 67% of the 4.5★+ practices still can’t be booked online.
Google star rating, among the 16,797 rated practices (86.7% of the universe). Review counts are not shown — only ~28% of rows carry one.
By province
Working online booking = real-time or request form, of the practices we re-checked.
| Province | Practices | Working online booking | Real-time |
|---|---|---|---|
| Alberta | 2,132 | 37.8% | 13.7% |
| British Columbia | 3,010 | 26.3% | 7% |
| Manitoba | 480 | 24% | 10.6% |
| Ontario | 8,338 | 23.3% | 7% |
| Saskatchewan | 369 | 21.3% | 8.3% |
| Prince Edward Island | 110 | 17.6% | 8.3% |
| Nova Scotia | 549 | 16.9% | 7.2% |
| Quebec | 3,617 | 13.9% | 3% |
| New Brunswick | 472 | 12.4% | 3.5% |
| Newfoundland & Labrador | 182 | 10.5% | 7% |
Cite this
Only 7% of Canada's 19,374 Google-listed dental practices offer real-time online booking, and 75% have no online booking link at all — even though 80% of rated practices are 4.5 stars or higher. (Xona, State of Canadian Dental Findability 2026.)
Machine-readable dataset: xonark.com/canadian-dental-data.json · CC-BY 4.0 · data as of 2026-06-09.
Press kit: fact sheet (PDF) · province data (CSV) · charts: province, reputation, booking.
Method & honesty
Universe. Google-listed Canadian patient-facing dental practices (dentist/ortho/endo/perio/oral & maxillofacial surgery/prosthodontist); excludes dental labs, supply stores, hygienist clinics, schools, radiology, and blank-category rows. n = 19,374.
Every stat carries its denominator and method (below each number). Booking presence means a one-tap link on the Google Business Profile — not "no booking anywhere on their site." Aggregates only; no practice is named.
What we deliberately don’t claim. We do not report review counts (only ~28% of rows carry one), AI-crawler blocking (not in this dataset), or after-hours capability. We report only what the data actually contains.
Source: Google Maps listings + website enrichment, gmapsweep Canadian dental practice cache (Google Maps + website enrichment). Booking links recounted 2026-06-18.