The two leaks
Every practice loses patients in two places.
Most only see one.
Before a patient ever finds you — and after they’re already yours. Two different leaks, two different fixes. Both start free.
patients nearby,
searching right now
LEAK 1
never find you
your
practice
LEAK 2
never come back
patients
who stay
the free snapshot documents your public findability signals for one practice
Read the methodthe Canadian study keeps booking and website denominators separate
$172kconservative year-one recovery estimate from one anonymized clinic preview
Public findability is checked practice by practice. The $172k recall figure is a conservative estimate, not a measured recovery outcome. Read the recall source →
Leak 1 · before they’re yours
Patients who never find you
You never see this leak — no missed call, no cancellation, no trace. The patient asked Google or ChatGPT, got an answer that wasn’t you, and booked there. What hides you:
✕AI assistants may not name you
A practice-specific scan can inspect the public facts and pages answer systems can use.
✕Your website hides you
Built for human eyes only: no structure, no facts a machine can verify, slow on phones.
✕Reviews gone quiet
A 4.9★ from 2021 loses to a 4.7★ with fresh reviews this month.
✕The booking path is unclear
A practice can inspect its visible booking and request paths without assuming every missing signal has the same cause.
One minute, public signals only, nothing to connect.
Leak 2 · after they’re yours
Patients who never come back
The bigger leak — and it’s invisible from outside because it lives inside your practice software. One clinic’s preview found ~2,700 patients past recall worth a conservative $172k in year one. Where it slips:
✕Calls ring out
Lunch, after-hours, a busy front desk — the patient books wherever someone answers.
✕No-shows and cancellations
A chair opens and refilling it is a manual scramble.
✕Recall goes quiet
Overdue hygiene patients sit in the software with nobody chasing them.
✕Treatment never follows up
Diagnosed work quietly walks out the door.
Xona LPS reads your practice software and recovers it automatically.
Which one first?
Both fixes start free. Pick the leak that hurts most.
If new-patient flow feels thin, start with findability. If the schedule has holes — recall, no-shows, unanswered calls — start with LPS. Many clinics run both; they fix different leaks.